Berghain club reborn as a gallery: GNRP highlights such creative business model pivots
read: < 1 minute
With nightlife in limbo due to Covid-19, the legendary temple of techno has reinvented itself as art gallery – with works by Tacita Dean, Olafur Eliasson, Wolfgang Tillmans and more
“If a new report by nightlife consultancy VibeLab is anything to go by, collaborations like these will have to be part of the new normal. Their “Global Nighttime Recovery Plan”, co-written by an international panel of night mayors, academics and music promoters, suggests more clubs need to perform “creative business model pivots” like Berghain in order to maintain revenue while the clubbing experience is impossible.”